Today, I am thrilled to announce that ilos Videos is now VidGrid. We have updated our name, website, and platform to bring you Video’s Most Interactive Platform.
You probably have some questions…
Since our inception in 2012, we have been focused on making video an accessible vehicle to communicate information. We have built a platform that makes it ridiculously simple to capture, edit, host, and share video. Our recording app empowers anyone to record screen, webcam, and voice. Editing is done in-app without bulky software downloads and processing time. Recorded videos are automatically uploaded to the platform and ready to share to anyone, anywhere, on any device, with a single click.
However, earlier this year, we dug deeper into how our customers were using videos in their workflows. We studied a myriad of use cases, including sales, marketing, customer support, customer success, corporate training, and education.
We found that there was a huge gap in how we – and all other video platforms – view video. Video is traditionally thought of a one-way, outbound medium, where a videographer conveys information to a viewer. But sending out the video is only half of the story.
To be truly interactive, a learner must be able to convey that he or she understands the material. A customer should be able to both ask for and receive help. A lead should be able to take the next step in the funnel after watching a video.
Video is intended to convey information, and the exchange of information is always two-directional. It is a fluid interaction with questions, suggestions, feedback, and expressions. We believe the most effective video technology helps to facilitate a conversation, not simply a lecture.
VidGrid is Video’s Most Interactive Platform. It is the first two-way video platform, where we not only support the video maker to create a video, but we also enable the end user to interact, respond, and contribute.
We have made three significant adjustments to our platform; all of which work seamlessly together to unlock a new experience of interactive video.
Two-way Capture: VidGrid not only allows the video maker to easily record their screen, webcam, and voice, but also empowers end viewers to capture videos that upload directly to the VidGrid user. Invite your students to record their new knowledge back to you, your irked customers to submit video support tickets, your happy customers to record video testimonials, and your leads to record product feedback.
Two-way Converse: Each video that you send out opens the door to a conversation. Add lead capture questions, engaging quizzes and polls, and calls-to-action to book time on your calendar or take the next step all within the video player.
Two-way Control: You are the master of your content. Control videos that you, your employees, customers, or learners have created within a powerful content management system. VidGrid keeps your organization’s videos up-to-date, secure, and accessible at all times.
Although we are making great strides in the future of video, we have not forgotten what has made us great in the first place. At our core, we value simplicity above all else, keeping in mind that if it isn’t “ridiculously simple,” people will not use it.
We still offer one-click capture, and much of the process of recording, editing, hosting, captioning, and sharing videos are the same. While you can now access more right from My Grid, we are only making the process more streamlined – not more complex.
I know change can be hard. Until September 14th, we will allow customers to toggle between the ilos and VidGrid platforms, so you have time to adjust to the new interface. We look forward to having you as fellow Gridders in no time.
VidGrid is only the first step towards our mission of bringing you Video’s Most Interactive Platform. We will continue to build out advanced interactive features and integrations to make your organization into a video organization.
In the meantime, I urge you to check out our new website and platform. Scroll through our use case pages and customer stories, to see how can you leverage interactive video for your objects. Start recording videos on our new platform, and invite your colleagues, students, or customers to do the same. Chat with us online, or schedule a demo for a personal walkthrough of the platform.
We are so excited for the future, and absolutely thrilled to have you here with us along this journey.
Welcome to VidGrid. Welcome to the future of video.