According to Salesforce, more than 50% of sales managers report themselves as being too busy to train and develop their sales teams. This is not shocking; the majority of sales leaders rank their #1 priority as new revenue growth (CSO Insights).
Personalized follow up videos increase the odds that a late stage prospect will buy. Not only do videos succinctly show information, but they build connections through facial expressions and tone of voice. The marketing team at SalesLoft found that 75 percent of late-stage prospects who received personalized videos became closed won deals.