According to Salesforce, more than 50% of sales managers report themselves as being too busy to train and develop their sales teams. This is not shocking; the majority of sales leaders rank their #1 priority as new revenue growth (CSO Insights).

If you didn’t track it, did it even happen?

As you reach out to customers for potential expansion opportunities, video is a great way to engage and build rapport.

Customer success is the key to long term growth and success. According to the Pareto Principle, or 80/20 rule, 80% of your revenue comes from 20% of your most loyal customers.

Personalized follow up videos increase the odds that a late stage prospect will buy. Not only do videos succinctly show information, but they build connections through facial expressions and tone of voice. The marketing team at SalesLoft found that 75 percent of late-stage prospects who received personalized videos became closed won deals.