Personalized follow up videos increase the odds that a late stage prospect will buy. Not only do videos succinctly show information, but they build connections through facial expressions and tone of voice. The marketing team at SalesLoft found that 75 percent of late-stage prospects who received personalized videos became closed won deals.
If it takes you more than two sentences to explain a feature of your product, you may be writing too much. And reading is homework… Why would you make your prospect do the homework they skipped in high school to buy your product now?