Expand Accounts with Personalized Videos

Bethany Stachenfeld
Bethany Stachenfeld
Nov 29, 2018
Expand Accounts with Personalized Videos

As you reach out to customers for potential expansion opportunities, video is a great way to engage and build rapport.

Continue Reading →

Video Onboarding for New Customers

Bethany Stachenfeld
Bethany Stachenfeld
Nov 28, 2018
Video Onboarding for New Customers

Customer success is the key to long term growth and success. According to the Pareto Principle, or 80/20 rule, 80% of your revenue comes from 20% of your most loyal customers.

Continue Reading →

Personalized Video Follow Ups and Check Ins

Bethany Stachenfeld
Bethany Stachenfeld
Nov 28, 2018
Personalized Video Follow Ups and Check Ins

Personalized follow up videos increase the odds that a late stage prospect will buy. Not only do videos succinctly show information, but they build connections through facial expressions and tone of voice. The marketing team at SalesLoft found that 75 percent of late-stage prospects who received personalized videos became closed won deals.

Continue Reading →

Micro Demo Videos for Buyer Education

Bethany Stachenfeld
Bethany Stachenfeld
Nov 28, 2018
Micro Demo Videos for Buyer Education

If it takes you more than two sentences to explain a feature of your product, you may be writing too much. And reading is homework… Why would you make your prospect do the homework they skipped in high school to buy your product now?

Continue Reading →

Personalized Sales Videos from A to Z

Bethany Stachenfeld
Bethany Stachenfeld
Nov 28, 2018
Personalized Sales Videos from A to Z

These days, buyers are smart enough to recognize a “personalized” templated email when they see one… “Dear {Name}, As a {Job Title} at {Company} in {Location}, I thought I would reach out…”

Continue Reading →